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The three main
members of the team have had an animal-free diet since birth, and all
the people
involved in
production have done so for many years. (Can any other vegan food
producer claim that?)
We do not eat animals or their products (i.e. land mammals, birds,
reptiles, insects or air-breathing water mammals).
We do eat fish, and
our way of eating is based upon seriously considered and firmly held
ethical and health reasons.
We do not fit any of the more well-known labels or classifications, such
as vegetarians (pure, lacto and ovo), vegans, fruitarians,
macrobiotics,
etc. So we use the one which best describes our way of eating in
the simplest, most understandable way.
The English word
‘animal’ is based on the original Latin word ‘animale’ which means
‘having breath’, and so, for clarity,
we have always
referred to our way of eating as non-animal or animal-free, and never
vegan or vegetarian.
We prefer to live by the spirit of things, not the ‘letter of the law’,
as people sometimes do - criticising those who call
themselves
vegetarians because they may not live solely off vegetation, or vegans
because they consume myriads of tiny fish
creatures in their
drinking water which are invisible to the naked eye, but many of which
are very complex, sensitive and independently
existing creatures.
This is nit-picking and taking matters to a ridiculous degree for the
sake of one-upmanship, whilst ignoring the spirit
of the combined
efforts of all our groupings.
So let us support and encourage one another, and any system of caring
for animals and eliminating cruelty, as well as encouraging
a healthy diet, even
if we differ in some aspects of definition or belief. We have enough to
cope with in dealing with the
antics of the very
powerful meat lobby and those who believe that animals were put on Earth
for Man to exploit and abuse.
Every item of ingredients in our factory and all of our products are
pure vegan. These are certified by the Vegan Society
of Britain. In fact, we
devote our lives to providing vegan food, which is suitable for all
- no question.
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